Website Speed Optimization: The Complete Guide
Website speed directly impacts your bottom line. Studies show 53% of mobile users abandon sites taking longer than 3 seconds to load.
Why Speed Matters
- 7% reduction in conversions per second of delay
- 11% fewer page views
- Lower search rankings — Google uses page speed as a factor
- Damaged brand perception
Measuring Your Speed
Use Google PageSpeed Insights and GTmetrix. Focus on LCP under 2.5s, FID under 100ms, CLS under 0.1.
Image Optimization
Images account for 50-80% of page weight. Compress with TinyPNG, use WebP, implement lazy loading.
Server Optimization
Choose a nearby server, use a CDN, enable caching, upgrade to PHP 8.x.
At Maroc Iva, performance is built into every website. Visit marociva.com for a free performance audit.
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