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Web Design··7 min

Website Speed Optimization: The Complete Guide

website speedperformanceoptimizationpage loadCore Web Vitals

Website speed directly impacts your bottom line. Studies show 53% of mobile users abandon sites taking longer than 3 seconds to load.

Why Speed Matters

  • 7% reduction in conversions per second of delay
  • 11% fewer page views
  • Lower search rankings — Google uses page speed as a factor
  • Damaged brand perception

Measuring Your Speed

Use Google PageSpeed Insights and GTmetrix. Focus on LCP under 2.5s, FID under 100ms, CLS under 0.1.

Image Optimization

Images account for 50-80% of page weight. Compress with TinyPNG, use WebP, implement lazy loading.

Server Optimization

Choose a nearby server, use a CDN, enable caching, upgrade to PHP 8.x.

At Maroc Iva, performance is built into every website. Visit marociva.com for a free performance audit.