How to Add a WhatsApp Button to Your Website
In Morocco, WhatsApp is the dominant messaging platform. Adding a WhatsApp button to your website removes friction between interest and contact.
Why WhatsApp Works in Morocco
- Ubiquitous: Almost every smartphone in Morocco has WhatsApp installed
- Preferred channel: Many Moroccans prefer messaging over calling
- Rich media: Customers can send photos of problems, requirements, or inspiration
- Instant: Messages are delivered immediately with read receipts
How to Implement
Basic WhatsApp Link
Create a link: wa.me/212XXXXXXXXX (your number with country code). This opens WhatsApp with your business pre-selected.
Floating Button
Add a floating WhatsApp icon in the bottom-right corner that's always visible as users scroll. This is the most common and effective approach.
Pre-filled Messages
Customize the initial message: "Hi, I'm interested in [service]. Can you provide more information?" This makes it easier for customers to start the conversation.
Best Practices
- Use a business WhatsApp number, not personal
- Set up automated welcome messages for instant response
- Include your business hours so customers know when to expect a reply
- Use WhatsApp Business for professional features like catalogs and quick replies
Placement Tips
Best positions: bottom-right corner (floating), after contact forms, on product/service pages, and in the header on mobile. Test placement to find what generates the most conversations.
At Maroc Iva, we integrate WhatsApp into every Moroccan business website we build. Visit marociva.com to see it in action.
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