Generating Leads with WhatsApp Catalog: A Complete Guide

WhatsApp is the most widely used messaging app in Morocco, and the WhatsApp Business Catalog turns your phone into a storefront. You can display products, prices, and descriptions that customers can browse without leaving the app. For small businesses, it is one of the fastest ways to generate leads.

Set Up Your Catalog Properly

Organize your catalog into clear categories such as new arrivals, best sellers, and promotions. Use high-quality photos and write short descriptions with real prices. A complete catalog builds trust and reduces the number of back-and-forth questions.

Make It Easy to Order

Add your catalog link to your website, social media bios, and printed materials. You can also use the WhatsApp click-to-chat button so customers start a conversation with one tap.

Turn Conversations into Leads

Treat every chat as a lead. Ask for the customer's name, save their details in your CRM, and add a label to each contact. This simple habit turns random chats into a database you can reuse with email marketing campaigns.

Use Status and Broadcasts Wisely

Post new arrivals on your Status regularly and send occasional broadcast messages to contacts who opted in. Never spam; frequent and irrelevant messages will lose you customers.

Track Results

Monitor how many conversations started from the catalog, and note which products get the most questions. Follow up with everyone who asked about a product but did not buy.